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So what is ClickMeeting?! ClickMeeting is a new online conferencing platform. But I’m guessing you’d like to know how it’s different from the “others”, right? Before we dig into the details, let me point out some of the highlights (course, they’re all highlights!) I’m sure you know how meetings usually go in your company. People slowly filing in, documents circulating around the table, lots of mumbling. Should we wait for so-and-so? After some discussion, it finally begins. Things go well for a while, then the “off topic” questions and side chat takes over and, before you know it, everyone has to run to their next meetings! Web conferencing is the ideal solution to the ubiquitous problem of long, unproductive meetings. With ClickMeeting, presenters have complete control of the audience interaction, multimedia, collaboration – even the branding. The platform features two products, ClickMeeting and ClickWebinar, designed to provide the best format for your business needs. Let’s take a quick look at both. Meetings If you want to bring key people together and make decisions faster, use Click Meeting. Host unlimited online meetings of up to 25 people, no matter where they are, right from your desktop. ClickMeeting’s there when you need to collaborate, educate, and promote your business. Or when you need to respond to opportunities and ever-changing market conditions. Save on travel time and costs and make sure you’re not leaving key people behind because they’re hundreds of miles away. Now you can put all that money back into your business. Share your desktop, files and applications with attendees, discuss and brainstorm on the fly. From new product concepts, to Web site planning, to sales training and updates, you’ll make progress because everyone will be on the “same page”. Share a specific part of your screen, use drawing tools to illustrate your ideas, and make annotations as you receive input from the group. It’s interactive, but orderly! Chat with other attendees to exchange thoughts and ideas. There’s also a private chat option, so you can ask questions and discuss the topic with key people to get results straight away. Webinars If you need to present a product demo to a prospect, partner, or customer, organize a training session for the new office, or hold an online event for your employees, ClickWebinar makes it quick and easy. Invite up to 1000 people without the hassle and cost of reserving a room at a hotel or convention center. With ClickWebinar, your secure room is virtual and always available. And did you know that by expanding your reach with the help of web conferencing software you can increase your meeting ROI by about 1623%?* Share your desktop and applications to make sure everyone’s working on the same thing at the same time. No need to prepare printed handouts or waste time struggling with the overhead projector. You just upload your materials before the event and show them to your audience at the right time. Manage audience interactions. You decide who should speak and when, who should present, and who can see what. There’s no shouting, no unexpected questions, no meeting room chaos. You can now focus on pure, orderly communication. That’s when productivity happens. Brand your events I told you ClickMeeting was different… easier to learn and manage. But there’s one more really important differentiator. Both ClickMeeting and ClickWebinar allow you to fully customize your meeting room with your brand. You can change the colors, add your logo and graphics, even customize your meeting URL to make it easy for attendees to remember. There’s also an option to embed your branded meeting room on your website. So your meetings and webinars become part of your brand and differentiate YOU from the competition. How reliable is ClickMeeting? All this comes with secure access to the meetings, so you can be sure you have total control over who attends. And the best (yes, another best) thing is that there’s no software to install. No matter which browser or operating system or computer you’re using, you can instantly access your meeting room or join a meeting in progress. You can also be sure that the transmission is reliable, as ClickMeeting and ClickWebinar are hosted on a cloud of servers (don’t ask me about the technical details, but I’ll get someone who knows about this when we get into this). What I do know is they work together to provide optimal service at all times, no matter how often you hold online events. So that’s the “meat” in this hearty serving of online conferencing services. And don’t worry, we’ll soon get to all the details, but let’s take it step by step (I hope you’re curious by now). If you can’t wait or want to try it for yourself, then I have good news. You can test-drive the platform for 30 days totally free. Just go to www.clickmeeting.com and sign up. Then please let me know in the comments how you like it.

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Webinars – What, When and How Long? With today’s multitasking work styles and short attention spans, it’s essential to plan meetings and presentations so you grab and hold your audience’s attention. You need to allow enough time for each section, as well as for the entire event. This is especially important to avoid those “drop outs” who become bored quickly. It’s your job to make your event interesting and interactive, with enough breaks to keep the energy high. Before we give you some proven ClickMeeting tips and tricks, let’s check out… What the Experts Say. We asked Marta Eichstaedt, webinar expert, business coach/consultant, and certified online trainer, how she determined the proper length. This is what she advised us: “The length of a webinar depends on the goal we want to achieve. There are, however, some rules and techniques that apply. In general, when used as marketing tools, webinars should last between 30 and 60 minutes. This length should take into account time for interaction with your audience. Training events can last longer. For example, I organize online workshops for trainers who want to run their own online training series. These workshops take 90 minutes and the whole course includes 7 meetings. The attendee group is really small (maximum 6 people) and there is a lot of interaction and activities performed by the attendees themselves. However, even with highly interactive workshops, I wouldn’t recommend exceeding two hours per session. Another example is an extended conference like the Social Media Success Summit which comprises 4 weeks of training in weekly or biweekly webinars, each lasting about 45 minutes. They hold three webinars a day, with 20-minute breaks. The whole event is about 20 different webinars altogether and this format turns out to work best for this topic and audience.” After hearing from the experts and, based on our own experience, we can conclude that webinars typically last around 60 minutes – about the length of an installment of your favorite TV series. This also makes it easy to fit in most of your attendees’ calendars. What should a webinar include The crucial thing is to plan your content so that it’s interesting and allows enough time to cover the essential topics and activities. And practice! Here are some tips to consider: Polling. This tool provides both feedback and interaction. And the best thing is you can continue speaking while your attendees answer the questions, then quickly sum up and present the results with an animated chart. Alternate tabs. Use tabs to quickly switch between content (just make sure to upload the documents etc. before the webinar). This will keep your audience entertained without wasting your time (and there’s nothing worse than making your attendees wait until your PowerPoint uploads). Pace yourself. Don’t rush, making it difficult for the attendees to follow you. Try to find that perfect balance whereby you cover all the material, capture feedback, and make some decisions. Now this may take some practice. But it’ll be worth it. Hold a Q&A session at the end. Wrap up at least 15 minutes early to let people ask questions. Don’t forget to put this in the meeting agenda as this is a popular item with attendees. Then they’ll be sure to stick around till the end. When to schedule a webinar? There are as many date/time preferences as there are people, so it’s best to use your own judgment and follow a few common-sense rules. And always think about your audience first. Think of when you like to attend webinars – Monday is usually when people are busiest after the weekend and a lot of unexpected projects pop up. The same can be said about Fridays, plus you have the “TGIF” factor. So sometime around the middle of the week is probably best but, as I said, this is not a strict rule. As for time of day, one factor to keep in mind is that if your audience is international, you obviously need to pick a time when the greatest number will be able to attend, regardless of time zone. Of course this, again, depends on your audience so the best thing to do is place yourself in their shoes. If you run a series of webinars, you can always poll your attendees or prepare an online survey and ask your audience what days and times they prefer. This is likely to be true for other people who might join your webinar, too.